In his riveting new work Pragmatic Capitalism , Cullen Roche, founder of Orcam Financial Group, a San Diego-based financial firm, sets out to correct the mainstream schools of economic thought, focusing on Keynesians, Monetarists, and Austrians alike. This new macroeconomic perspective claims to reveal What Every Investor Needs to Know About Money and Finance . Indeed, Roche introduces the layman to various elementary principles of economics and financial markets, revealing in early chapters the failed state of the average hedge fund and mutual fund operators — who are better car salesmen than financial pundits, Roche writes — who have fallen victim to the groupthink phenomenon, responsible for their nearly perfect positive correlation to the major indexes; and thus, accounting for tax, inflation, and service adjustments, holistically wiping out any value added by their professed market insight. Roche also references popular stu...